Chapter One: Introduction
1.1 Background of the Study
Rural-urban connectivity plays a critical role in fostering economic development, improving access to services, and bridging the urban-rural divide. Digital media has emerged as a transformative tool for enhancing this connectivity by enabling communication, information sharing, and resource exchange. Social media platforms, mobile apps, and digital forums connect rural dwellers with urban centers, facilitating trade, education, healthcare, and social interaction. In Bunkure Local Government Area, digital media presents opportunities to strengthen rural-urban ties, overcoming challenges such as geographic isolation and limited infrastructure. Research by Lawal and Amina (2023) reveals that digital platforms empower rural communities, promoting inclusion and economic development. This study investigates the role of digital media in fostering rural-urban connectivity in Bunkure, examining its benefits, challenges, and potential for socio-economic transformation.
1.2 Statement of the Problem
Despite the potential of digital media, rural-urban connectivity in Bunkure remains weak due to limited digital infrastructure, low digital literacy, and inadequate support for technology adoption. These challenges restrict the ability of rural residents to engage with urban opportunities, perpetuating economic disparities. This study explores how digital media can bridge these gaps and enhance connectivity.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study highlights the transformative potential of digital media in bridging the rural-urban divide, offering actionable insights for policymakers, community leaders, and digital service providers in Bunkure.
1.7 Scope and Limitations of the Study
The study focuses on the role of digital media in fostering rural-urban connectivity in Bunkure Local Government Area. It does not explore non-digital means of connectivity or other regions.
1.8 Operational Definition of Terms
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Chapter One: Introduction
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